Yocto (Programmatic DSP) Revealed | Part 1 – Introduction

Before we begin this ongoing series, it’s important to us that the reader has a clear understanding of Yocto and how the platform contributes to the programmatic DSP space. As technology evolved in the advertising industry, we realized that programmatic media buying is where the future of advertising was headed. With that said, 17 months

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Yocto Product Release

Yocto, our new programmatic DSP has been released to media buyers, advertisers, independent marketers and app developers for a few weeks now. We’ve been on-boarding clients as fast as we can and there has been a fantastic start with them using our platform for their campaigns. But it doesn’t stop here. There are still so many things that adMobix is

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adMobix ALS Ice Bucket Challenge

The adMobix team was nominated by it’s founder, Neil Raj, to participate in the ALS Ice Bucket Challenge last week. We were honoured to be part of such a great cause and proud to have made a generous contribution to ALS Canada (www.als.ca). The Ice Bucket Challenge has been very successful with its campaign as the

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