Holiday Advertising Watch: Target NFL fans on Thanksgiving

American Thanksgiving is exactly a week away which not only means lots of turkey, it’s also the day where the NFL draws in a huge audience on television. Marketers can take advantage of this upcoming holiday by getting their ads in front of millions of football fans right before Black Friday, Cyber Monday and even

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Holiday Advertising Watch: More shoppers on social media

Last week’s Holiday Advertising Watch blog post suggested that marketers are losing a majority of their customers (and even more during this time) if they don’t advertise on mobile. This week’s entry will focus on gaining more customers through social media during the holidays. According to a survey from MarketLive, social media will play a large

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Holiday Advertising Watch: Mobile-optimized sites will gain more holiday shoppers

Millennials are the majority of mobile users. If advertisers, marketers and retailers do not make it a priority to mobile-optimize their landing pages or websites, they may miss advertising to a majority of their audience this holiday season. According to eMarketer, 90% of millennials in the U.S. have their phones by their side all day

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Holiday Advertising Watch: Ad spend soon to sky rocket due to upcoming Black Friday and Cyber Monday

Everyone’s favourite time of the year is approaching. Not only do consumers crowd shopping malls and online stores, marketers and advertisers also join in on the fun as they flock the real-time bidding and programmatic virtual space. Ad spend triples during this time all because of advertisers’ efforts to attract consumers to their brands, products

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adMobix continues $11 million advertising fund for Yocto Programmatic DSP at ad:tech New York

Leading mobile marketing and advertising technology solutions provider for brands, agencies, developers and media companies continues momentum into fourth quarter with continued traction in advertising fund offer. NEW YORK, NY (November 5, 2014) – adMobix, the leading provider of mobile marketing and technology solutions for brands, agencies, developers and media companies, today announced that it

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