Using Data to Your Mobile Advertising Advantage

Data is critical when it comes to programmatic mobile marketing. Your strategies and ad spend rely heavily on the data you have about your audience and how you use it to your advantage – but most importantly, data helps marketers and advertisers create a personalized user experience. Like Abu Bakr said, “Without knowledge action is useless

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Effective Programmatic Advertising Inside Baseball Stadiums

What does baseball have to do with programmatic? With the start of the MLB season, advertisers should be jumping on every opportunity to target fans with the right message at the right time. Anyone who has been to a baseball game or any sporting event, can tell you that they are surrounded by ads during

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Top 4 Reasons Why You Should Use Programmatic on Mobile

Technology in the digital advertising world has changed the way ads are bought and sold. More and more advertisers and marketers are turning to programmatic buying to obtain ad inventory. Not only that, but the mobile usage has increased tremendously and it doesn’t look like it will stop any time soon. Because of this, advertising

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In the News: Mobile Marketing Watch – “Rubicon Project Acquires Chango”

Soon after the acquisition of Chango from Rubicon, our CEO Kent Keilback shared his thoughts to Mobile Marketing Watch about the move: Rubicon Project, a global technology company, confirmed this week that it is acquiring privately held Chango Inc., which specializes in intent marketing technology. Chango is described as being Canada’s fastest-growing technology company. The

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4 Easy Steps to Set Up Native Ads on Yocto

If you are reading this, chances are that you’re thinking of advertising using native ads or you are thinking about it but not sure how it really works. Well you’ve come to the right place! Our self-serve programmatic DSP (demand-side platform), Yocto, can offer you many different ways to target and grab your audience’s attention

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