In the News: Mobile Advertising Watch – “How to Improve Your Mobile Programmatic Strategy and Optimize Great Campaigns”

Programmatic has really evolved over the past few years – let alone programmatic mobile. There are so many factors that go in to optimizing a great programmatic campaign but it is now more than just understanding who your audience is and serving them at the right place at the right time. Read our guest contribution to

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In the News: Mobile Marketer – “Wendy’s, Suave elevate visual storytelling on mobile with animated Pinterest ads”

In an effort to keep up with advertising on social media and target users with relevant content, Pinterest ads “cinematic pins” within their content. This will allow brands to incorporate their message in an animated pin as the user scrolls through the social platform. Stephanie Leung, social media & PR manager thinks that this is

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Capture Your Audience With Effective Programmatic Creatives

It all starts with the creative. Even though programmatic is the forefront of digital advertising these days, marketers and advertisers still have to take into account that their creative is just as important as their campaign’s metrics. In fact, one will not see successful advertising results without an attractive creative. According to a recent article in

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