adMobix continues $11 million advertising fund for Yocto Programmatic DSP at ad:tech New York

Leading mobile marketing and advertising technology solutions provider for brands, agencies, developers and media companies continues momentum into fourth quarter with continued traction in advertising fund offer.

NEW YORK, NY (November 5, 2014) – adMobix, the leading provider of mobile marketing and technology solutions for brands, agencies, developers and media companies, today announced that it will continue to give away a total of $11 million in advertising funds to those who decide to advertise their campaigns on the company’s Programmatic Demand-Side Platform, (DSP) known as Yocto, during ad:tech New York on Nov. 5 – 6.

The giveaway will help facilitate the increase in ad spend during Black Friday, Cyber Monday and Christmas as well as stretch the 2015 ad budget.

“It [$11 advertising fund] provides marketers the ability to quickly optimize their campaigns and scale their budgets efficiently when they need it most,” Paul Cook, adMobix VP of Platform Sales said. “Ad spend sky rockets as the holidays approach and the few extra dollars that we will be giving to advertisers of all types will certainly benefit from it.”

Yocto uses machine-learning algorithms to automate optimization. It is real-time bidding platform with a vast amount of mobile traffic on a CPM basis.

“Marketers can spend less time optimizing their campaigns, and more time enjoying the holiday spirit because Yocto automatically optimizes your campaigns for you after you set it up,” Cook said. “It also produces updated and detailed reports of each action of the programmatic engine so you can adjust your campaign and offers accordingly, should you so desire.”

Portions of the $11 million advertising fund giveaway started in August when the mobile marketing company attended the Affiliate Summit East. There was much success from clients who launched their campaigns on Yocto that stemmed from the giveaway; which is why adMobix is continuing its offer at ad:tech New York.

adMobix will be at booth NC 29 within the NEXT area at ad:tech. They will be there throughout both days to answer any questions attendees have about Yocto. You can also email to set up a meeting at the event.


About adMobix Inc.:
adMobix is a key player in the mobile and digital advertising industry as it provides programmatic demand-side platform (DSP) technology through its flagship brand, Yocto. The company is focused on bringing mobile marketing and advertising technology to brands, media companies, mobile application developers and advertising agencies.

adMobix is a privately held Canadian Corporation with its headquarters in Thornhill, Ontario, Canada.

About Yocto:
Yocto, a subsidiary of adMobix, is a self-serve Programmatic Demand Side Platform (DSP) for native and banner ads on web and mobile devices. The proprietary platform offers unique targeting abilities and real-time bidding (RTB) efforts to all kinds of marketers, media buyers and advertisers.


PR Contact (For adMobix):
North 6th Agency

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