In the News: Mobile Advertising Watch – “How to Improve Your Mobile Programmatic Strategy and Optimize Great Campaigns”

Programmatic has really evolved over the past few years – let alone programmatic mobile. There are so many factors that go in to optimizing a great programmatic campaign but it is now more than just understanding who your audience is and serving them at the right place at the right time. Read our guest contribution to

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In the News: Mobile Marketer – “Wendy’s, Suave elevate visual storytelling on mobile with animated Pinterest ads”

In an effort to keep up with advertising on social media and target users with relevant content, Pinterest ads “cinematic pins” within their content. This will allow brands to incorporate their message in an animated pin as the user scrolls through the social platform. Stephanie Leung, social media & PR manager thinks that this is

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Capture Your Audience With Effective Programmatic Creatives

It all starts with the creative. Even though programmatic is the forefront of digital advertising these days, marketers and advertisers still have to take into account that their creative is just as important as their campaign’s metrics. In fact, one will not see successful advertising results without an attractive creative. According to a recent article in

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Using Data to Your Mobile Advertising Advantage

Data is critical when it comes to programmatic mobile marketing. Your strategies and ad spend rely heavily on the data you have about your audience and how you use it to your advantage – but most importantly, data helps marketers and advertisers create a personalized user experience. Like Abu Bakr said, “Without knowledge action is useless

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Effective Programmatic Advertising Inside Baseball Stadiums

What does baseball have to do with programmatic? With the start of the MLB season, advertisers should be jumping on every opportunity to target fans with the right message at the right time. Anyone who has been to a baseball game or any sporting event, can tell you that they are surrounded by ads during

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Top 4 Reasons Why You Should Use Programmatic on Mobile

Technology in the digital advertising world has changed the way ads are bought and sold. More and more advertisers and marketers are turning to programmatic buying to obtain ad inventory. Not only that, but the mobile usage has increased tremendously and it doesn’t look like it will stop any time soon. Because of this, advertising

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In the News: Mobile Marketing Watch – “Rubicon Project Acquires Chango”

Soon after the acquisition of Chango from Rubicon, our CEO Kent Keilback shared his thoughts to Mobile Marketing Watch about the move: Rubicon Project, a global technology company, confirmed this week that it is acquiring privately held Chango Inc., which specializes in intent marketing technology. Chango is described as being Canada’s fastest-growing technology company. The

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4 Easy Steps to Set Up Native Ads on Yocto

If you are reading this, chances are that you’re thinking of advertising using native ads or you are thinking about it but not sure how it really works. Well you’ve come to the right place! Our self-serve programmatic DSP (demand-side platform), Yocto, can offer you many different ways to target and grab your audience’s attention

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What’s so Special About Native Ads?

You’ve probably heard the term “native ads” bouncing around lightly last year if you’re a buyer, advertiser, publisher or someone in the digital advertising industry.  As 2015 rolled around, “native” has become the buzzword – and for good reason: it’s effective, appealing and attention-grabbing for the complete mobile experience. However, there are still many who

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In the News: Adotas – “AdMobix Adds 4 SSP Providers & Support Of Native Ads On Mobile”

Following our recent press release about adding four new SSP partners and integrating native ad support to our Yocto programmatic DSP platform, Adotas followed up with this article below. adMobix, a provider of mobile marketing and technology solutions for brands, agencies, developers and media companies, announced it has added four supply-side platform (SSP) providers to Yocto, the

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