adMobix Adds Native Ad Support and Leading Supply-Side Platform (SSP) Providers to Yocto

New SSP partners integrate with company’s programmatic demand-side platform (DSP) and includes native ad inventory.  Toronto, Ontario (PRWEB) March 05, 2015 – adMobix, the leading provider of mobile marketing and technology solutions for brands, agencies, developers and media companies, today announced it has added four supply-side platform (SSP) providers to Yocto, the company’s programmatic demand-side

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adMobix continues $11 million advertising fund for Yocto Programmatic DSP at ad:tech New York

Leading mobile marketing and advertising technology solutions provider for brands, agencies, developers and media companies continues momentum into fourth quarter with continued traction in advertising fund offer. NEW YORK, NY (November 5, 2014) – adMobix, the leading provider of mobile marketing and technology solutions for brands, agencies, developers and media companies, today announced that it

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adMobix Reveals New Yocto Programmatic DSP with $11 million Advertising Fund

Toronto, Ontario (PRWEB) August 09, 2014 – adMobix Inc., a mobile marketing company, is proud to announce the public launch of Yocto, their new Programmatic Demand Side Platform (DSP), to attendees at the 2014 Affiliate Summit East in New York on Aug. 10 12. After 17 months of development and 40 years of combined industry experience

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adMobix Rolls Out “Yocto” Programmatic Buying Platform at Mobile World Congress

Toronto, Ontario (PRWEB) February 24, 2014 – adMobix is proud to announce the release of their BETA version Programmatic Buying platform, Yocto. As a foundational pillar in adMobix’s business, Yocto helps advertisers find proverbial needles in the global haystack.  Yocto comes from the scientific term for the smallest measurable unit, and is symbolic of the platform’s

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The difference between Real Time Bidding and a Programmatic Buying Engine

Toronto, Ontario (PRWEB) February 24, 2014    Much has been written on the difference between Real Time Bidding (RTB) and Programmatic Buying Engines, yet the distinction remains murky for many. To coincide with adMobix’ new Programmatic Buying Engine, Yocto, here is a brief explanation of each in an effort to further clarify the issue. What

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Paul Cook is now Vice President of Sales and Distribution at adMobix

Toronto, Ontario – October 18, 2013 (PR Newswire) – adMobix is pleased to announce our most recent hire, Paul Cook, as the new Vice President of Sales and Distribution. Cook will lead the organizational efforts to increase revenue profitability by building our human resources on both the sales and distribution sides.  His unique background in

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adMobix hires Matt Gostick as Chief Technical Officer

Toronto, Ontario – March 18, 2013 (PR Newswire) – As we continue to expand the technical side of our business, we are happy to announce that our newest hire is Matt Gostick, who has been brought on as the adMobix Chief Technology Officer. In addition to being a senior programmer, Gostick will manage the outsourcing

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adMobix releases ‘Enhanced ID tracking’ for App tracking partners for greater transparency

Toronto, Ontario – February 19, 2013 (PR Newswire) – With the prevalence of mobile devices reaching a pinnacle – nearly 6 billion users worldwide as of 2012, 87 percent of the human populace– it is no surprise that marketers are gravitating toward building mobile Apps that cater to this burgeoning demographic.  There are currently over  750,000

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Chad Lavallee brought on as Chief Product Officer at adMobix

Toronto, Ontario – February 7, 2013 (PR Newswire) – It is with great pride and excitement that adMobix welcomes Chad Lavallee to the team as our Chief Product Officer. Lavallee will be using his extensive experience in the technology and advertising spaces to ensure that adMobix maintains a strong strategic direction by overseeing all aspects

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Kent Keilback named CEO of adMobix

Toronto, Ontario – August 2012 (PR Newswire) – Effective today, Kent Keilback is now the Chief Executive Officer of adMobix Inc. Keilback’s proven track record, background in senior sales and management positions, along with his passion for mobile marketing make him the ideal person to take our company to the next level. In the coming

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