In the News: NativeMobile – “Exclusive: NativeMobile – “adMobix Adds Native Ad Support”

Following our recent press release about adding four new SSP partners and integrating native ad support to our Yocto programmatic DSP platform, NativeMobile followed up with this article below.

native mobile article picNativeMobile spoke exclusively on Thursday morning with executives from adMobix ahead of the company’s formal announcement today that it’s ready to take on native ads.

A provider of mobile marketing and technology solutions, adMobix is also adding four supply-side platform (SSP) providers to Yocto (the company’s programmatic DSP).

NativeMobile has learned that Opera Mediaworks, TapSense, engage:BDR and PubNative are now integrated with Yocto, providing a larger pool of inventory and global reach for adMobix’s DSP partners.
Chad Lavallee, Chief Product Officer for adMobix, tells NativeMobile that Yocto has “scaled by leaps and bounds since it’s launch in August 2014.”

Lavallee says these partners will be key in “sustaining that trend throughout the world.”

On the native ad side of the equation, adMobix execs say the company will now support native ads on mobile giving advertisers, media buyers and marketers a wide-range of targeting methods in order to reach the most relevant and targeted audience possible.

“Native Ads are a next logical step for the platform, as the ad type begins to propagate within the industry,” Paul Cook, the company’s VP of Sales, told NativeMobile this morning. “This will be a maturing segment for us as an organization, and we look forward to working with both our supply and advertising partners to meet the ever growing demand.”

NativeMobile source:

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