Media Contribution: Chaos Makes Sense Podcast – Mobile Display Media Buying: Getting Results on Mobile

adMobix VP Platform  Sales Paul Cook joined  hosts Kimberly Henrie and Matt Frary on the “Chaos Makes Sense” podcast show to talk all things programmatic, the increasing opportunities of mobile advertising and how adMobix’s programmatic DSP (Yocto) can help clients successfully manage and advertise their campaigns to the right people at the right time.

Digital advertising is fast moving and programmatic and real-time bidding (RTB) has a lot to do with it. Mobile usage is increasing which pushes mobile display ads to the forefront of digital advertising using demand-side platforms (DSP) and programmatic buying. RTB moves away from the traditional way of media buying and allows marketers to buy on a per impression basis in real-time based on selected targeting features – all within milliseconds.

Did you know…
– People now accessing the internet from their phone more than their PCs
– 40% of mobile searches have local intent (mobile users are searching for things around they’re located in)
– 70% of mobile searches lead to an action within an hour (sale, subscription, etc.)
– 62% of all email now are first opened on a mobile device

The possibilities with mobile display and advertising are endless.  There is already an overwhelming vast amount of mobile inventory available for all types of big and small companies. Click the video above to listen to the full interview.

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