The Programmatic Battle Begins

With more and more announcements like Procter and Gamble and Kraft‘s recently, it seems like all of the big brands are shifting their ad spend towards programmatic. Using this new technology will give them an advantage over other companies bidding on the same ad space, and they will make their budget go further by always

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Every Blog Post On Programmatic Summed Up In 5 Tweets

Having recently launched our new programmatic buying platform Yocto, we’ve been reading all of the recent buzz around this new trend of media buying. For the most part, these articles are well written and informative, but the more we’ve read, the more we’ve noticed the same talking points being addressed time and time again. We’ve

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adMobix Rolls Out “Yocto” Programmatic Buying Platform at Mobile World Congress

Toronto, Ontario (PRWEB) February 24, 2014 – adMobix is proud to announce the release of their BETA version Programmatic Buying platform, Yocto. As a foundational pillar in adMobix’s business, Yocto helps advertisers find proverbial needles in the global haystack.  Yocto comes from the scientific term for the smallest measurable unit, and is symbolic of the platform’s

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The difference between Real Time Bidding and a Programmatic Buying Engine

Toronto, Ontario (PRWEB) February 24, 2014    Much has been written on the difference between Real Time Bidding (RTB) and Programmatic Buying Engines, yet the distinction remains murky for many. To coincide with adMobix’ new Programmatic Buying Engine, Yocto, here is a brief explanation of each in an effort to further clarify the issue. What

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Farewell 2013, come visit anytime.

  Billy Shakespeare never asked “What’s in a number?” Because unlike a name, there’s a lot in a number. A rose by any other name would smell as sweet, but a dozen roses will always smell sweeter than one. When we talk about KPIs and ROI, these are acronyms referring to names that represent numbers

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adMobix Blog Mandate

Remember when blogs first started out and were seen as mostly angst ridden teenaged feelings that we wished would remain hidden in their private diaries? Then other venues opened up that made it even easier for these young bloggers to reveal their “secrets” online and blogs became a place to share the latest viral content,

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Paul Cook is now Vice President of Sales and Distribution at adMobix

Toronto, Ontario – October 18, 2013 (PR Newswire) – adMobix is pleased to announce our most recent hire, Paul Cook, as the new Vice President of Sales and Distribution. Cook will lead the organizational efforts to increase revenue profitability by building our human resources on both the sales and distribution sides.  His unique background in

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adMobix hires Matt Gostick as Chief Technical Officer

Toronto, Ontario – March 18, 2013 (PR Newswire) – As we continue to expand the technical side of our business, we are happy to announce that our newest hire is Matt Gostick, who has been brought on as the adMobix Chief Technology Officer. In addition to being a senior programmer, Gostick will manage the outsourcing

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adMobix releases ‘Enhanced ID tracking’ for App tracking partners for greater transparency

Toronto, Ontario – February 19, 2013 (PR Newswire) – With the prevalence of mobile devices reaching a pinnacle – nearly 6 billion users worldwide as of 2012, 87 percent of the human populace– it is no surprise that marketers are gravitating toward building mobile Apps that cater to this burgeoning demographic.  There are currently over  750,000

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Chad Lavallee brought on as Chief Product Officer at adMobix

Toronto, Ontario – February 7, 2013 (PR Newswire) – It is with great pride and excitement that adMobix welcomes Chad Lavallee to the team as our Chief Product Officer. Lavallee will be using his extensive experience in the technology and advertising spaces to ensure that adMobix maintains a strong strategic direction by overseeing all aspects

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