What’s so Special About Native Ads?

You’ve probably heard the term “native ads” bouncing around lightly last year if you’re a buyer, advertiser, publisher or someone in the digital advertising industry.  As 2015 rolled around, “native” has become the buzzword – and for good reason: it’s effective, appealing and attention-grabbing for the complete mobile experience. However, there are still many who

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Holiday Advertising Watch: Ad spend soon to sky rocket due to upcoming Black Friday and Cyber Monday

Everyone’s favourite time of the year is approaching. Not only do consumers crowd shopping malls and online stores, marketers and advertisers also join in on the fun as they flock the real-time bidding and programmatic virtual space. Ad spend triples during this time all because of advertisers’ efforts to attract consumers to their brands, products

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