The difference between Real Time Bidding and a Programmatic Buying Engine

Toronto, Ontario (PRWEB) February 24, 2014    Much has been written on the difference between Real Time Bidding (RTB) and Programmatic Buying Engines, yet the distinction remains murky for many. To coincide with adMobix’ new Programmatic Buying Engine, Yocto, here is a brief explanation of each in an effort to further clarify the issue. What

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Farewell 2013, come visit anytime.

  Billy Shakespeare never asked “What’s in a number?” Because unlike a name, there’s a lot in a number. A rose by any other name would smell as sweet, but a dozen roses will always smell sweeter than one. When we talk about KPIs and ROI, these are acronyms referring to names that represent numbers

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adMobix Blog Mandate

Remember when blogs first started out and were seen as mostly angst ridden teenaged feelings that we wished would remain hidden in their private diaries? Then other venues opened up that made it even easier for these young bloggers to reveal their “secrets” online and blogs became a place to share the latest viral content,

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Paul Cook is now Vice President of Sales and Distribution at adMobix

Toronto, Ontario – October 18, 2013 (PR Newswire) – adMobix is pleased to announce our most recent hire, Paul Cook, as the new Vice President of Sales and Distribution. Cook will lead the organizational efforts to increase revenue profitability by building our human resources on both the sales and distribution sides.  His unique background in

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adMobix hires Matt Gostick as Chief Technical Officer

Toronto, Ontario – March 18, 2013 (PR Newswire) – As we continue to expand the technical side of our business, we are happy to announce that our newest hire is Matt Gostick, who has been brought on as the adMobix Chief Technology Officer. In addition to being a senior programmer, Gostick will manage the outsourcing

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Chad Lavallee brought on as Chief Product Officer at adMobix

Toronto, Ontario – February 7, 2013 (PR Newswire) – It is with great pride and excitement that adMobix welcomes Chad Lavallee to the team as our Chief Product Officer. Lavallee will be using his extensive experience in the technology and advertising spaces to ensure that adMobix maintains a strong strategic direction by overseeing all aspects

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Kent Keilback named CEO of adMobix

Toronto, Ontario – August 2012 (PR Newswire) – Effective today, Kent Keilback is now the Chief Executive Officer of adMobix Inc. Keilback’s proven track record, background in senior sales and management positions, along with his passion for mobile marketing make him the ideal person to take our company to the next level. In the coming

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Executive Bio: adMobix founder Neil Raj

“It all starts with simply putting on your runners. The rest will follow” -Neil Raj Neil put on his runners at age 13 when he got his first job delivering newspapers for the Toronto Star. What followed was years of hard work and success, now instead of newspapers he delivers clients to adMobix as the

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