In the News: Adotas – “AdMobix Adds 4 SSP Providers & Support Of Native Ads On Mobile”

Following our recent press release about adding four new SSP partners and integrating native ad support to our Yocto programmatic DSP platform, Adotas followed up with this article below. adMobix, a provider of mobile marketing and technology solutions for brands, agencies, developers and media companies, announced it has added four supply-side platform (SSP) providers to Yocto, the

Continue Reading »

In the News: BizReport – “Ad RoundUp: Partnerships increase ad support across channels”

Following our recent press release about adding four new SSP partners and integrating native ad support to our Yocto programmatic DSP platform, BizReport followed up with this article below. First, DataHero has launched two new features – dashboard sharing and view only licenses – to their platform. The new additions will allow users to share their data

Continue Reading »

adMobix Adds Native Ad Support and Leading Supply-Side Platform (SSP) Providers to Yocto

New SSP partners integrate with company’s programmatic demand-side platform (DSP) and includes native ad inventory.  Toronto, Ontario (PRWEB) March 05, 2015 – adMobix, the leading provider of mobile marketing and technology solutions for brands, agencies, developers and media companies, today announced it has added four supply-side platform (SSP) providers to Yocto, the company’s programmatic demand-side

Continue Reading »

Yocto (Programmatic DSP) Revealed|Part 2: User Targeting – Geo Targeting

In the first part of this series, we described the seven key features of Yocto. Part 2 will expand on one of the features (Advanced Targeting) and explain how it is cleverly used in conjunction with the User Targeting tab. We will also show you how you can use it to benefit your campaign(s). Our User Targeting tab has

Continue Reading »

Yocto (Programmatic DSP) Revealed | Part 1 – Introduction

Before we begin this ongoing series, it’s important to us that the reader has a clear understanding of Yocto and how the platform contributes to the programmatic DSP space. As technology evolved in the advertising industry, we realized that programmatic media buying is where the future of advertising was headed. With that said, 17 months

Continue Reading »

Yocto Product Release

Yocto, our new programmatic DSP has been released to media buyers, advertisers, independent marketers and app developers for a few weeks now. We’ve been on-boarding clients as fast as we can and there has been a fantastic start with them using our platform for their campaigns. But it doesn’t stop here. There are still so many things that adMobix is

Continue Reading »

Interview with Murray Newlands in NYC

Our Chief Product Officer Chad Lavallee was happy to meet up with Murray Newlands and speak to someone of Murray’s caliber about current industry trends and upcoming technologies at adMobix during the 2014 Affiliate Summit East in NYC. Chad talks about their new Yocto programmatic DSP and how we’re one of the first to take

Continue Reading »

adMobix’s 2014 Affiliate Summit East Recap

“Jam-packed” would be an understatement if we were to use two words to describe our experience at the Affiliate Summit East (ASE) on Aug. 9 – 12. It was a crammed four days where affiliates, publishers, marketers and merchants all came together to showcase and learn about the industry’s hottest trends. For us, the focus

Continue Reading »