Effective Programmatic Advertising Inside Baseball Stadiums

What does baseball have to do with programmatic? With the start of the MLB season, advertisers should be jumping on every opportunity to target fans with the right message at the right time. Anyone who has been to a baseball game or any sporting event, can tell you that they are surrounded by ads during

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Holiday Advertising Watch: Target NFL fans on Thanksgiving

American Thanksgiving is exactly a week away which not only means lots of turkey, it’s also the day where the NFL draws in a huge audience on television. Marketers can take advantage of this upcoming holiday by getting their ads in front of millions of football fans right before Black Friday, Cyber Monday and even

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Yocto (Programmatic DSP) Revealed|Part 2: User Targeting – Geo Targeting

In the first part of this series, we described the seven key features of Yocto. Part 2 will expand on one of the features (Advanced Targeting) and explain how it is cleverly used in conjunction with the User Targeting tab. We will also show you how you can use it to benefit your campaign(s). Our User Targeting tab has

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