Media Contribution: Mobile Marketing Watch – “adMobix CEO Talks the Future of Programmatic”

Is programmatic here to stay? This Q&A with Mobile Marketing Watch covers the potential of programmatic buying in the digital sphere, as well as the present and future outlook of this growing technology. “This week, MMW caught up with Kent Keilback, CEO OF adMobix, to discuss the future of programmatic, its potential pitfalls, and its prospects for

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Media Contribution: Mobile Marketing Watch – “4 Four Common Mistakes People Make When Using Programmatic Advertising”

While some advertisers, marketers and media buyers are still adjusting to the new programmatic technology that has taken over the advertising industry this year, adMobix’s CEO Kent Keilback tells Mobile Marketing Watch that there are still some things that users overlook when buying programmatically – even after they are all set up for them. “The following

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