Capture Your Audience With Effective Programmatic Creatives

It all starts with the creative. Even though programmatic is the forefront of digital advertising these days, marketers and advertisers still have to take into account that their creative is just as important as their campaign’s metrics. In fact, one will not see successful advertising results without an attractive creative. According to a recent article in

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Using Data to Your Mobile Advertising Advantage

Data is critical when it comes to programmatic mobile marketing. Your strategies and ad spend rely heavily on the data you have about your audience and how you use it to your advantage – but most importantly, data helps marketers and advertisers create a personalized user experience. Like Abu Bakr said, “Without knowledge action is useless

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Effective Programmatic Advertising Inside Baseball Stadiums

What does baseball have to do with programmatic? With the start of the MLB season, advertisers should be jumping on every opportunity to target fans with the right message at the right time. Anyone who has been to a baseball game or any sporting event, can tell you that they are surrounded by ads during

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Top 4 Reasons Why You Should Use Programmatic on Mobile

Technology in the digital advertising world has changed the way ads are bought and sold. More and more advertisers and marketers are turning to programmatic buying to obtain ad inventory. Not only that, but the mobile usage has increased tremendously and it doesn’t look like it will stop any time soon. Because of this, advertising

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Media Contribution: Chaos Makes Sense Podcast – Mobile Display Media Buying: Getting Results on Mobile

adMobix VP Platform  Sales Paul Cook joined  hosts Kimberly Henrie and Matt Frary on the “Chaos Makes Sense” podcast show to talk all things programmatic, the increasing opportunities of mobile advertising and how adMobix’s programmatic DSP (Yocto) can help clients successfully manage and advertise their campaigns to the right people at the right time. Digital

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