In the News: Mobile Marketer – “Wendy’s, Suave elevate visual storytelling on mobile with animated Pinterest ads”

In an effort to keep up with advertising on social media and target users with relevant content, Pinterest ads “cinematic pins” within their content. This will allow brands to incorporate their message in an animated pin as the user scrolls through the social platform. Stephanie Leung, social media & PR manager thinks that this is

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Holiday Advertising Watch: Target NFL fans on Thanksgiving

American Thanksgiving is exactly a week away which not only means lots of turkey, it’s also the day where the NFL draws in a huge audience on television. Marketers can take advantage of this upcoming holiday by getting their ads in front of millions of football fans right before Black Friday, Cyber Monday and even

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Holiday Advertising Watch: More shoppers on social media

Last week’s Holiday Advertising Watch blog post suggested that marketers are losing a majority of their customers (and even more during this time) if they don’t advertise on mobile. This week’s entry will focus on gaining more customers through social media during the holidays. According to a survey from MarketLive, social media will play a large

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Holiday Advertising Watch: Mobile-optimized sites will gain more holiday shoppers

Millennials are the majority of mobile users. If advertisers, marketers and retailers do not make it a priority to mobile-optimize their landing pages or websites, they may miss advertising to a majority of their audience this holiday season. According to eMarketer, 90% of millennials in the U.S. have their phones by their side all day

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The difference between Real Time Bidding and a Programmatic Buying Engine

Toronto, Ontario (PRWEB) February 24, 2014    Much has been written on the difference between Real Time Bidding (RTB) and Programmatic Buying Engines, yet the distinction remains murky for many. To coincide with adMobix’ new Programmatic Buying Engine, Yocto, here is a brief explanation of each in an effort to further clarify the issue. What

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Farewell 2013, come visit anytime.

  Billy Shakespeare never asked “What’s in a number?” Because unlike a name, there’s a lot in a number. A rose by any other name would smell as sweet, but a dozen roses will always smell sweeter than one. When we talk about KPIs and ROI, these are acronyms referring to names that represent numbers

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adMobix Blog Mandate

Remember when blogs first started out and were seen as mostly angst ridden teenaged feelings that we wished would remain hidden in their private diaries? Then other venues opened up that made it even easier for these young bloggers to reveal their “secrets” online and blogs became a place to share the latest viral content,

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Paul Cook is now Vice President of Sales and Distribution at adMobix

Toronto, Ontario – October 18, 2013 (PR Newswire) – adMobix is pleased to announce our most recent hire, Paul Cook, as the new Vice President of Sales and Distribution. Cook will lead the organizational efforts to increase revenue profitability by building our human resources on both the sales and distribution sides.  His unique background in

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adMobix hires Matt Gostick as Chief Technical Officer

Toronto, Ontario – March 18, 2013 (PR Newswire) – As we continue to expand the technical side of our business, we are happy to announce that our newest hire is Matt Gostick, who has been brought on as the adMobix Chief Technology Officer. In addition to being a senior programmer, Gostick will manage the outsourcing

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Chad Lavallee brought on as Chief Product Officer at adMobix

Toronto, Ontario – February 7, 2013 (PR Newswire) – It is with great pride and excitement that adMobix welcomes Chad Lavallee to the team as our Chief Product Officer. Lavallee will be using his extensive experience in the technology and advertising spaces to ensure that adMobix maintains a strong strategic direction by overseeing all aspects

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