In the News: Mobile Advertising Watch – “How to Improve Your Mobile Programmatic Strategy and Optimize Great Campaigns”

Programmatic has really evolved over the past few years – let alone programmatic mobile. There are so many factors that go in to optimizing a great programmatic campaign but it is now more than just understanding who your audience is and serving them at the right place at the right time. Read our guest contribution to

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Holiday Advertising Watch: Mobile-optimized sites will gain more holiday shoppers

Millennials are the majority of mobile users. If advertisers, marketers and retailers do not make it a priority to mobile-optimize their landing pages or websites, they may miss advertising to a majority of their audience this holiday season. According to eMarketer, 90% of millennials in the U.S. have their phones by their side all day

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