adMobix Rolls Out “Yocto” Programmatic Buying Platform at Mobile World Congress

Toronto, Ontario (PRWEB) February 24, 2014 – adMobix is proud to announce the release of their BETA version Programmatic Buying platform, Yocto. As a foundational pillar in adMobix’s business, Yocto helps advertisers find proverbial needles in the global haystack.  Yocto comes from the scientific term for the smallest measurable unit, and is symbolic of the platform’s

Continue Reading »

Farewell 2013, come visit anytime.

  Billy Shakespeare never asked “What’s in a number?” Because unlike a name, there’s a lot in a number. A rose by any other name would smell as sweet, but a dozen roses will always smell sweeter than one. When we talk about KPIs and ROI, these are acronyms referring to names that represent numbers

Continue Reading »