4 Easy Steps to Set Up Native Ads on Yocto

If you are reading this, chances are that you’re thinking of advertising using native ads or you are thinking about it but not sure how it really works. Well you’ve come to the right place! Our self-serve programmatic DSP (demand-side platform), Yocto, can offer you many different ways to target and grab your audience’s attention

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What’s so Special About Native Ads?

You’ve probably heard the term “native ads” bouncing around lightly last year if you’re a buyer, advertiser, publisher or someone in the digital advertising industry.  As 2015 rolled around, “native” has become the buzzword – and for good reason: it’s effective, appealing and attention-grabbing for the complete mobile experience. However, there are still many who

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Holiday Advertising Watch: More shoppers on social media

Last week’s Holiday Advertising Watch blog post suggested that marketers are losing a majority of their customers (and even more during this time) if they don’t advertise on mobile. This week’s entry will focus on gaining more customers through social media during the holidays. According to a survey from MarketLive, social media will play a large

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