In the News: Mobile Advertising Watch – “How to Improve Your Mobile Programmatic Strategy and Optimize Great Campaigns”

Programmatic has really evolved over the past few years – let alone programmatic mobile. There are so many factors that go in to optimizing a great programmatic campaign but it is now more than just understanding who your audience is and serving them at the right place at the right time. Read our guest contribution to

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Capture Your Audience With Effective Programmatic Creatives

It all starts with the creative. Even though programmatic is the forefront of digital advertising these days, marketers and advertisers still have to take into account that their creative is just as important as their campaign’s metrics. In fact, one will not see successful advertising results without an attractive creative. According to a recent article in

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Effective Programmatic Advertising Inside Baseball Stadiums

What does baseball have to do with programmatic? With the start of the MLB season, advertisers should be jumping on every opportunity to target fans with the right message at the right time. Anyone who has been to a baseball game or any sporting event, can tell you that they are surrounded by ads during

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