In the News: Mobile Advertising Watch – “How to Improve Your Mobile Programmatic Strategy and Optimize Great Campaigns”

Programmatic has really evolved over the past few years – let alone programmatic mobile. There are so many factors that go in to optimizing a great programmatic campaign but it is now more than just understanding who your audience is and serving them at the right place at the right time. Read our guest contribution to

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Capture Your Audience With Effective Programmatic Creatives

It all starts with the creative. Even though programmatic is the forefront of digital advertising these days, marketers and advertisers still have to take into account that their creative is just as important as their campaign’s metrics. In fact, one will not see successful advertising results without an attractive creative. According to a recent article in

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Effective Programmatic Advertising Inside Baseball Stadiums

What does baseball have to do with programmatic? With the start of the MLB season, advertisers should be jumping on every opportunity to target fans with the right message at the right time. Anyone who has been to a baseball game or any sporting event, can tell you that they are surrounded by ads during

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Top 4 Reasons Why You Should Use Programmatic on Mobile

Technology in the digital advertising world has changed the way ads are bought and sold. More and more advertisers and marketers are turning to programmatic buying to obtain ad inventory. Not only that, but the mobile usage has increased tremendously and it doesn’t look like it will stop any time soon. Because of this, advertising

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In the News: BizReport – “Ad RoundUp: Partnerships increase ad support across channels”

Following our recent press release about adding four new SSP partners and integrating native ad support to our Yocto programmatic DSP platform, BizReport followed up with this article below. First, DataHero has launched two new features – dashboard sharing and view only licenses – to their platform. The new additions will allow users to share their data

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In the News: NativeMobile – “Exclusive: NativeMobile – “adMobix Adds Native Ad Support”

Following our recent press release about adding four new SSP partners and integrating native ad support to our Yocto programmatic DSP platform, NativeMobile followed up with this article below. NativeMobile spoke exclusively on Thursday morning with executives from adMobix ahead of the company’s formal announcement today that it’s ready to take on native ads. A provider of

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In the News: MediaPost – “AdMobix Adds Native Support To Mobile DSP”

Following our recent press release about adding four new SSP partners and integrating native ad support to our Yocto programmatic DSP platform, Media Post followed up with this article below.  “AdMobix, a mobile marketing firm that has a demand-side platform (DSP), on Thursday announced it has partnered  with four new supply-side platforms (SSPs). Additionally, the company

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adMobix Adds Native Ad Support and Leading Supply-Side Platform (SSP) Providers to Yocto

New SSP partners integrate with company’s programmatic demand-side platform (DSP) and includes native ad inventory.  Toronto, Ontario (PRWEB) March 05, 2015 – adMobix, the leading provider of mobile marketing and technology solutions for brands, agencies, developers and media companies, today announced it has added four supply-side platform (SSP) providers to Yocto, the company’s programmatic demand-side

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Media Contribution: Chaos Makes Sense Podcast – Mobile Display Media Buying: Getting Results on Mobile

adMobix VP Platform  Sales Paul Cook joined  hosts Kimberly Henrie and Matt Frary on the “Chaos Makes Sense” podcast show to talk all things programmatic, the increasing opportunities of mobile advertising and how adMobix’s programmatic DSP (Yocto) can help clients successfully manage and advertise their campaigns to the right people at the right time. Digital

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Media Contribution: Mobile Marketing Watch – “adMobix CEO Talks the Future of Programmatic”

Is programmatic here to stay? This Q&A with Mobile Marketing Watch covers the potential of programmatic buying in the digital sphere, as well as the present and future outlook of this growing technology. “This week, MMW caught up with Kent Keilback, CEO OF adMobix, to discuss the future of programmatic, its potential pitfalls, and its prospects for

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