Media Contribution: Mobile Marketing Watch – “4 Four Common Mistakes People Make When Using Programmatic Advertising”

While some advertisers, marketers and media buyers are still adjusting to the new programmatic technology that has taken over the advertising industry this year, adMobix’s CEO Kent Keilback tells Mobile Marketing Watch that there are still some things that users overlook when buying programmatically – even after they are all set up for them. “The following

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adMobix continues $11 million advertising fund for Yocto Programmatic DSP at ad:tech New York

Leading mobile marketing and advertising technology solutions provider for brands, agencies, developers and media companies continues momentum into fourth quarter with continued traction in advertising fund offer. NEW YORK, NY (November 5, 2014) – adMobix, the leading provider of mobile marketing and technology solutions for brands, agencies, developers and media companies, today announced that it

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Yocto (Programmatic DSP) Revealed|Part 2: User Targeting – Geo Targeting

In the first part of this series, we described the seven key features of Yocto. Part 2 will expand on one of the features (Advanced Targeting) and explain how it is cleverly used in conjunction with the User Targeting tab. We will also show you how you can use it to benefit your campaign(s). Our User Targeting tab has

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Yocto (Programmatic DSP) Revealed | Part 1 – Introduction

Before we begin this ongoing series, it’s important to us that the reader has a clear understanding of Yocto and how the platform contributes to the programmatic DSP space. As technology evolved in the advertising industry, we realized that programmatic media buying is where the future of advertising was headed. With that said, 17 months

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Yocto Product Release

Yocto, our new programmatic DSP has been released to media buyers, advertisers, independent marketers and app developers for a few weeks now. We’ve been on-boarding clients as fast as we can and there has been a fantastic start with them using our platform for their campaigns. But it doesn’t stop here. There are still so many things that adMobix is

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Interview with Murray Newlands in NYC

Our Chief Product Officer Chad Lavallee was happy to meet up with Murray Newlands and speak to someone of Murray’s caliber about current industry trends and upcoming technologies at adMobix during the 2014 Affiliate Summit East in NYC. Chad talks about their new Yocto programmatic DSP and how we’re one of the first to take

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adMobix’s 2014 Affiliate Summit East Recap

“Jam-packed” would be an understatement if we were to use two words to describe our experience at the Affiliate Summit East (ASE) on Aug. 9 – 12. It was a crammed four days where affiliates, publishers, marketers and merchants all came together to showcase and learn about the industry’s hottest trends. For us, the focus

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adMobix Reveals New Yocto Programmatic DSP with $11 million Advertising Fund

Toronto, Ontario (PRWEB) August 09, 2014 – adMobix Inc., a mobile marketing company, is proud to announce the public launch of Yocto, their new Programmatic Demand Side Platform (DSP), to attendees at the 2014 Affiliate Summit East in New York on Aug. 10 12. After 17 months of development and 40 years of combined industry experience

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The Programmatic Battle Begins

With more and more announcements like Procter and Gamble and Kraft‘s recently, it seems like all of the big brands are shifting their ad spend towards programmatic. Using this new technology will give them an advantage over other companies bidding on the same ad space, and they will make their budget go further by always

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8 Benefits of Programmatic Illustrated by Gifs

We’ve already discussed why the new programmatic tech we’ve developed is basically the Bee’s Knees, but if Buzzfeed has taught us anything, it’s that gifs are the best (well, most amusing) way to make a point. The following gets pretty technical, so you may want to grab a pencil and paper to write down a

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