Media Contribution: Chaos Makes Sense Podcast – Mobile Display Media Buying: Getting Results on Mobile

adMobix VP Platform  Sales Paul Cook joined  hosts Kimberly Henrie and Matt Frary on the “Chaos Makes Sense” podcast show to talk all things programmatic, the increasing opportunities of mobile advertising and how adMobix’s programmatic DSP (Yocto) can help clients successfully manage and advertise their campaigns to the right people at the right time. Digital

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Holiday Advertising Watch: Ad spend soon to sky rocket due to upcoming Black Friday and Cyber Monday

Everyone’s favourite time of the year is approaching. Not only do consumers crowd shopping malls and online stores, marketers and advertisers also join in on the fun as they flock the real-time bidding and programmatic virtual space. Ad spend triples during this time all because of advertisers’ efforts to attract consumers to their brands, products

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Yocto (Programmatic DSP) Revealed|Part 2: User Targeting – Geo Targeting

In the first part of this series, we described the seven key features of Yocto. Part 2 will expand on one of the features (Advanced Targeting) and explain how it is cleverly used in conjunction with the User Targeting tab. We will also show you how you can use it to benefit your campaign(s). Our User Targeting tab has

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Yocto (Programmatic DSP) Revealed | Part 1 – Introduction

Before we begin this ongoing series, it’s important to us that the reader has a clear understanding of Yocto and how the platform contributes to the programmatic DSP space. As technology evolved in the advertising industry, we realized that programmatic media buying is where the future of advertising was headed. With that said, 17 months

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Every Blog Post On Programmatic Summed Up In 5 Tweets

Having recently launched our new programmatic buying platform Yocto, we’ve been reading all of the recent buzz around this new trend of media buying. For the most part, these articles are well written and informative, but the more we’ve read, the more we’ve noticed the same talking points being addressed time and time again. We’ve

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adMobix Rolls Out “Yocto” Programmatic Buying Platform at Mobile World Congress

Toronto, Ontario (PRWEB) February 24, 2014 – adMobix is proud to announce the release of their BETA version Programmatic Buying platform, Yocto. As a foundational pillar in adMobix’s business, Yocto helps advertisers find proverbial needles in the global haystack.  Yocto comes from the scientific term for the smallest measurable unit, and is symbolic of the platform’s

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The difference between Real Time Bidding and a Programmatic Buying Engine

Toronto, Ontario (PRWEB) February 24, 2014    Much has been written on the difference between Real Time Bidding (RTB) and Programmatic Buying Engines, yet the distinction remains murky for many. To coincide with adMobix’ new Programmatic Buying Engine, Yocto, here is a brief explanation of each in an effort to further clarify the issue. What

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