Yocto (Programmatic DSP) Revealed|Part 2: User Targeting – Geo Targeting

In the first part of this series, we described the seven key features of Yocto. Part 2 will expand on one of the features (Advanced Targeting) and explain how it is cleverly used in conjunction with the User Targeting tab. We will also show you how you can use it to benefit your campaign(s). Our User Targeting tab has

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Yocto (Programmatic DSP) Revealed | Part 1 – Introduction

Before we begin this ongoing series, it’s important to us that the reader has a clear understanding of Yocto and how the platform contributes to the programmatic DSP space. As technology evolved in the advertising industry, we realized that programmatic media buying is where the future of advertising was headed. With that said, 17 months

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