Effective Programmatic Advertising Inside Baseball Stadiums

What does baseball have to do with programmatic? With the start of the MLB season, advertisers should be jumping on every opportunity to target fans with the right message at the right time. Anyone who has been to a baseball game or any sporting event, can tell you that they are surrounded by ads during

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Yocto (Programmatic DSP) Revealed|Part 2: User Targeting – Geo Targeting

In the first part of this series, we described the seven key features of Yocto. Part 2 will expand on one of the features (Advanced Targeting) and explain how it is cleverly used in conjunction with the User Targeting tab. We will also show you how you can use it to benefit your campaign(s). Our User Targeting tab has

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Yocto Product Release

Yocto, our new programmatic DSP has been released to media buyers, advertisers, independent marketers and app developers for a few weeks now. We’ve been on-boarding clients as fast as we can and there has been a fantastic start with them using our platform for their campaigns. But it doesn’t stop here. There are still so many things that adMobix is

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