The Programmatic Battle Begins

With more and more announcements like Procter and Gamble and Kraft‘s recently, it seems like all of the big brands are shifting their ad spend towards programmatic. Using this new technology will give them an advantage over other companies bidding on the same ad space, and they will make their budget go further by always

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8 Benefits of Programmatic Illustrated by Gifs

We’ve already discussed why the new programmatic tech we’ve developed is basically the Bee’s Knees, but if Buzzfeed has taught us anything, it’s that gifs are the best (well, most amusing) way to make a point. The following gets pretty technical, so you may want to grab a pencil and paper to write down a

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Every Blog Post On Programmatic Summed Up In 5 Tweets

Having recently launched our new programmatic buying platform Yocto, we’ve been reading all of the recent buzz around this new trend of media buying. For the most part, these articles are well written and informative, but the more we’ve read, the more we’ve noticed the same talking points being addressed time and time again. We’ve

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adMobix Rolls Out “Yocto” Programmatic Buying Platform at Mobile World Congress

Toronto, Ontario (PRWEB) February 24, 2014 – adMobix is proud to announce the release of their BETA version Programmatic Buying platform, Yocto. As a foundational pillar in adMobix’s business, Yocto helps advertisers find proverbial needles in the global haystack.  Yocto comes from the scientific term for the smallest measurable unit, and is symbolic of the platform’s

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The difference between Real Time Bidding and a Programmatic Buying Engine

Toronto, Ontario (PRWEB) February 24, 2014    Much has been written on the difference between Real Time Bidding (RTB) and Programmatic Buying Engines, yet the distinction remains murky for many. To coincide with adMobix’ new Programmatic Buying Engine, Yocto, here is a brief explanation of each in an effort to further clarify the issue. What

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