The difference between Real Time Bidding and a Programmatic Buying Engine

Toronto, Ontario (PRWEB) February 24, 2014    Much has been written on the difference between Real Time Bidding (RTB) and yocto_logo2Programmatic Buying Engines, yet the distinction remains murky for many. To coincide with adMobix’ new Programmatic Buying Engine, Yocto, here is a brief explanation of each in an effort to further clarify the issue.

What is Real Time Bidding?

Real Time Bidding (RTB) is essentially an auction for the buying and selling of ad impressions in real time. Sellers (publishers) make their inventory available for buyers (advertisers) to bid on. The advertisers set their parameters, such as bid price, network reach, and even the type of user they’re trying to reach, and then optimize at the impression level. RTB eliminates broad placement of ads and systemically allows each user to be presented with an ad that has intent behind it.

 

What is Programmatic buying?

In a way, RTB is the predecessor to Programmatic Buying. To put it more accurately, Programmatic Buying, takes the above concepts to the next level. The programmatic buying engine combines the services of a RTB with a self-optimizing algorithm that significantly decreases human labour and improves efficiency. Even though some RTBs claim to have an ‘auto optimize’ feature, this is often just a collection of stats which you manually optimize.

In the past, an advertiser would let a campaign run for a while and then optimize manually. With Programmatic, this can happen in real time using machine and scientific intelligence. Once the buyer hits ‘go’, the system automatically starts learning and automatically optimizing the campaign. The platform looks at a lot more data in real time than most media buyers have access to. Some platforms, like Yocto, are also able to tailor what it’s optimizing on: whether it’s optimizing on clicks through the ads or on conversions or the most revenue the advertiser is making on the back-end.

In conclusion…

If Real Time Bidding is the personal computer, Programmatic buying is the Internet. On its own the personal computer is a still a powerful tool, but it wasn’t until the invention of the Internet that we came to realize its full potential. Knowledge is power, and like the Internet, Programmatic gives media buyers access to a wealth of it.

Contact Yocto today at http://yoctoplatform.com to see how they can help.

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About Yocto

Yocto, a subsidiary of adMobix Inc, is a Real Time Bidding Programmatic Buying Demand Side Platform in beta.

About adMobix Inc.

adMobix is a provider of mobile marketing and advertising technology for brands, advertising agencies, mobile application developers, and media companies.

Specializing in Mobile-powered marketing, from awareness to customer engagement, adMobix puts proven mobile acquisition tactics to work for your business. From mobile media and creative destination development to real-time tracking and optimization, we tailor ROI-focused campaigns to achieve optimal results.

adMobix is a privately held Canadian Corporation with its’ headquarters in Richmond Hill, Ontario, Canada.

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